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The world we are living in is moving and growing at a rapid rate. Communication has evolved as a major role in increasing the rate of growth in all aspects. The text messaging has also been into use for a variety of purposes for business, marketing and advertising purposes. All these fields have been using the text message technology to spread their message and advertise themselves to the customers and the world.

Text Message Marketing is one such example. This technology involves a systemized way of sending invitations to multiple customers in order to request information from the customers for various purposes. With the help of text message marketing messages are sent to people by the company regarding the current scheme, offers, products etc. that the company is willing to show or inform to the customer. Hence text messaging plays an important role in advertising and business strategies. This also saves money and is hence a cost effective way adapted by many companies and organizations to increase their business and advertise and market their products.

Besides this, the text message is also widely being used for contest purposes where the viewers and listeners are requested to vote for their favorite contestant with the help of a single text message. The text message is hence being used as a medium for polls and casting votes. Whenever a person does this, his cell phone information is stored in the database of that particular show. The business marketing is also being done with the help of text messaging these days. Since text message is the fastest and most convenient way of delivering a message as an advertisement hence more and more organizations are adapting it for business and other purposes.

It should be taken care while using the text messages for business and advertisements purposes that no irrelevant messages are sent to the customers which may make them feel irritated and create a bad impression regarding the company. The messages should be relevant with apt information. There are many examples which may be illustrated to show how text messaging is used by companies and organizations to reach their customers. Some airlines send text message alerts to their travelers in order to keep them updated incase of any flight delays or any other useful information.

A survey was conducted among the people after which it was found that the text message marketing is more efficient and effective rather than other marketing and advertisement strategies. The text message strategy has taken over many other forms of marketing and advertisement methods. Besides being used by companies for business and advertisement purposes, it has also been used in raising funds in times of difficulties like floods or any other disasters where people are requested to provide a text message which would indirectly contribute as a fund.

The conclusion from all of the above said can be made out and it can be seen that testing is growing at an increasing rate not only for personal uses but also for business, marketing and advertisement purposes.